Saturday, January 2, 2010
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Through the larger-than-life feats of some of the greatest athletes, coaches and managers in sports, author and sports marketing guru Brandon Steiner illustrates how to apply the strategies of the superstars to propel your career or your business to success. Steiner collects personal stories and anecdotes from top sports stars and combines them with his own business philosophy to give you an entertaining twist on leadership lessons from the world of sports. Here's your chance to take lessons from some of the top sports champions in the world! Includes stories from: Michael Jordan, Wayne Gretzky, Tommy Lasorda, Mia Hamm, Pat Riley, Tiger Woods, Cal Ripken Jr., Jason Kidd, Muhammad Ali, Joe Namath, Bill Walton, Billie Jean King, and many more...
"Nobody ever goes into Brandon's office - it's too crowded." -Yogi Berra
"What it takes to win in sports and business are similiar. Brandon brings this to light in this wonderful book."-Franco Harris
"Brandon thinks outside the box. He doesn't wait for opportunity, he creates it!"-Mark Messier
"Brandon's business savvy has taken him from the streets of Brooklyn to the top of his trade."-Derek Jeter
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By Eric J. Green (texas, usa)
This book does a nice job of motivating you toward your leadership aspirations, but many times I felt like I was back in Jr. High school and was listening to my teacher tell me stories of when he was growing up. With all the author's experience and interaction with such high-profile icons of this generation (and a few past), I would think he could have transferred his leadership skills in a more adult and interesting way. Overall, the book was OK.
By Chris Eisenhuth (Pittsburgh, PA)
The Business Playbook: Leadership Lessons from the World of Sports by Brandon Steiner does a tremendous job of explaining why it is important for one to set goals, as well as telling you what steps you can take to help you in achieving your goals. The book is well written, with a good amount of actual sports stories featuring some of the biggest names in sports. One downside is that many of the athletes discussed in the book play or played on teams based in New York. I would assume that is because the Steiner's business is located in New York and therefore these are the athletes he has the most contact with. The stories that he does tell about the athletes, however, are closely related to the lessons he is trying to teach in his book. Seeing the success that these athletes have had is a great motivator for the reader to try to accomplish much the same success in business instead of on a playing field.
The book is broken down into chapters, and each chapter essentially highlights a different principle that one can use on the road to success. Within each chapter every principle is broken down even further into various sub-topics. Although some of the sub-topics may not flow together as well as they could have, this style made the book very easy to read as well as understand. None of the information in the book is too complicated for the average reader to comprehend, and all of the information is explained very well.
By associating success in business with success in sports Steiner does a tremendous job in offering a book that is fun to read as well as a book that offers real lessons in business and leadership. Everyone who is at least in part a fan of sports and works in a business field should take the time to read this motivational book. By reading this book you will be able to tie aspects of sports into your business career in ways you may have never even felt were possible.
By M. Gillett (Brooklyn, NY United States)
I was lucky enough to read this book after the CEO of my company asked me to purchase it and write him up a quick synopis. It was a quick but powerful read and by the end of that same weekend my senses were ablaze with newly kindled hope and inspiration!
Brandon Steiner has a great sense of motivational ability, and unlike some who give advice with an heir of condescension, he has an amazing ability to strike a chord with the reader through highly assimilable, digestible prose and imagery. He presents a theme and then illustrates it anecdotally. In his line of business one can only imagine the stories you'd have after working so closely with such colorful clientele. At the end of each chapter there is a summary and a closing paragraph or two which ties all the subject matter together.
The book is divided into key principles: "Start with a road map; Find your niche; Wake up nervous!; Know your purpose; Go the extra mile; You never know; Get focused!; Nothing changes if nothing changes; It's not what happens, it's what you do with what happens; and finally, See success as a habit." I saw so many points therein which had immediate relevance to my life and my future goals.
I am very glad to have read "The Business Playbook" and strongly advocate to anyone who reads this to pick yourself up a copy. You'll be glad you did.
Michael G.
NY, NY
By John Georgallis (Philadelphia, PA)
The Business Playbook is hands down the best motivational book I have ever read! Anyone who reads this book will take at least one valuable lesson that they could use in both their business and personal life! Mr. Steiner has a true sports marketing mind, and in my opinion is the best in the business! Keep up the good work!!!!!!!
By steven schindler (Mamaroneck, NY USA)
I thought this book was very intuitive. It really made think about my future goals, and how I should approach them. It is a good reading for anybody who wants to be successful in what ever they want to do. Being that I am a big sports fan I really appreciated the sport figures and events that brandon used as analogies. It should be required reading for buisness students and for anybody who wants to move forward in life. Great book!
Buy The Business Playbook: Leadership Lessons From the World of Sports Now
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